As Amazon continues to dominate the online marketplace, they’re creeping into a new vertical that may surprise you. The e-commerce giant recently opened a prototype grocery store called Amazon Go, and they’ve got big plans for redefining what convenience means to shoppers everywhere.
Amazon Go harnesses the latest technologies including computer vision and machine learning to take your average shopping experience to the next level. The company’s Just Walk Out technology allows customers to make purchases without a cashier utilizing cutting edge mobile e-commerce technology, essentially eliminating the needs for physical check out.
The Seattle flagship location relies on deep learning algorithms and sensor fusion much like that found in self driving cars to track the items to add to your virtual cart for register-free check out. You simply scan your Amazon app as you walk into the store, take whatever you want off the shelf, and walk out.
And that’s it. No more lines. No more waiting.
But what if you decide you no longer want an item after you’ve picked it up and put it in your bag? All you need to do is return the item to the shelf and the item is automatically deleted from your virtual shopping cart.
This revolutionary technology could very well change how you shop. And with Amazon’s track record, there’s no reason to think that they won’t be able to pull this disruptive shopping experience off.
According to Amazon representatives, the store intends to launch many locations in the near future, so keep your eye out for a new Amazon Go near you sometime soon.